PackIt was founded in California in 2009 with the goal of improving how people carry meals on the go. The brand developed insulated lunch bags with built-in cooling gel that freezes overnight. This design keeps food cold without the need for separate ice packs. PackIt bags help simplify meal transport for school, work, and travel. Reusable lunch bags also reduce the need for disposable packaging. The brand focuses on practical cooling solutions that make packed meals easier and more convenient.