Dreamfarm was founded in Brisbane, Australia, in 2003 by Alexander Gransbury. The brand develops kitchen tools designed to solve specific cooking problems. Many products include patented mechanisms created through in-house design and engineering. Examples include the Fluicer citrus juicer, which folds flat for storage, and the Smood potato masher, designed to create smooth mashed potatoes. Dreamfarm focuses on practical tools that improve efficiency in the kitchen.