01LIV was founded in 2009 on Australia’s Gold Coast by designer Andrew Wong. The brand focuses on accessories for preparing loose-leaf tea, including tea infusers, thermal flasks, and brewing tools. Many tea drinkers struggle with loose leaves that are difficult to brew and carry. 01LIV products simplify this process with practical brewing accessories designed for daily use. The brand promotes loose-leaf tea as an alternative to disposable tea bags, encouraging reusable brewing tools that reduce waste while improving tea preparation.