Based in Dubai, HAIYATEA was founded by tea sommelier Haiya Tarik to make artisanal tea more accessible. The brand sources loose-leaf teas from small producers and offers Japanese matcha and accessories for preparing and serving tea. Each tea is selected through repeated tasting and comes with brewing instructions to help customers get the best from every cup. The collection also includes limited-edition teas that reflect the variety of the producers HAIYATEA works with.