West Bend was founded in 1911 in West Bend, Wisconsin, United States, originally operating as the West Bend Aluminum Company. The company first produced aluminum cookware before expanding into electric kitchen appliances for home use. Over time the brand became known for practical appliances designed to simplify everyday cooking. West Bend products include bread makers, popcorn makers, slow cookers, electric skillets, and coffee makers. The brand continues to focus on reliable kitchen appliances for home kitchens.